How to Write a Press release

10 Essential Tips to Ensure Your Press Release Makes the News.

  1. Make sure the information is newsworthy.
  2. Tell the audience that the information is intended for them and why they should continue to read it.
  3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.
  4. Ask yourself, "How are people going to relate to this and will they be able to connect?"
  5. Make sure the first 10 words of your release are effective, as they are the most important.
  6. Avoid excessive use of adjectives and fancy language.
  7. Deal with the facts.
  8. Provide as much contact information as possible: Individual to contact, address, phone, fax, email, Web site address.
  9. Make sure you wait until you have something with enough substance to issue a release.
  10. Make it as easy as possible for media representatives to do their jobs.

Press Release Template

FOR IMMEDIATE RELEASE:

CONTACT:
Contact Person
Company Name
Telephone Number
Fax Number
Email Address
Web site address

Headline

City, State, Date Opening Paragraph (should contain: who, what, when, where, why):

Remainder of body text - Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers.

If there is more than 1 page use:

(The top of the next page):

Abbreviated headline (page 2)

Remainder of text.

(Restate contact information after your last paragraph):

For additional information or a sample copy, contact: (all contact information)

Summarize product or service specifications one last time

Company History (try to do this in one short paragraph)

# # #
(indicates Press Release is finished)

FORMATTING

Use 8 x 11 paper.

Use a minimum of one-inch margins on each side of the page.

Use a Bold typeface for the headlines to draw attention.

Capitalize the first letter of all words in the headline (with the exception of: "a", "an", "the", or prepositions such as: "of", "to", or "from"). The combination of upper and lower case makes it easier to read.

Complete the paragraph on one page instead of carrying it over onto the next page.

Use only one side of each sheet of paper.

Use the word "more" between two dashes and center it at the bottom of the page to let reporters know that another page follows.

Use three numbers symbols immediately following the last paragraph to indicate the end of the press release:

# # #

SAMPLES

FOR IMMEDIATE RELEASE

CONTACT:
Joseph A. Stirt, M.D.
AnesthesiologyExpert.com
2809 Magnolia Drive
Charlottesville, VA 22901
Phone: 804-242-4990
http://www.anesthesiologyexpert.com
info@anesthesiologyexpert.com

Anesthesiologist M.D. Offers Expert Defense/Plaintiff Case Analysis of Potential Medical Malpractice

Charlottesville, VA -- April 12, 2001 -- Before you invest time and money defending or proceeding with an anesthesia-related medical malpractice case, check with expert board-certified anesthesiologist Joseph A. Stirt, M.D. Whether you are a defense or plaintiff attorney, Dr. Stirt can not only tell you if you have a case but also how best to structure it, based on a detailed
medical review.

No newcomer to cases involving possible anesthesia-related malpractice, Dr. Stirt has 15 years of experience. Presented orally or as a written report, his in-depth analysis can save you hours of preparation and thousands of dollars. He is prepared to step in at the last minute when another expert suddenly withdraws from a case. Availability and rapid response make his service unique.

According to Dr. Stirt, "The question I get most often is, 'Is it malpractice?' My job is to sort out the bad outcomes due to occurrences that fall within the standard of care from those that do not. The question of whether a case involves negligence is one that looms over every potential malpractice action. If answered correctly, it can save both defendants and plaintiffs from mental anguish and ill-advised pursuit of a defense or lawsuit."

Dr. Stirt serves on the faculty of a major U.S. medical school affiliated with a top-rated tertiary care medical center. He sits on state medical boards as an expert reviewer and expert witness in anesthesiology. He has written books, book chapters, and numerous scientific papers, as well as articles in the medical-legal literature, received honors and awards in medical teaching and scholarship, and has 18 years of academic anesthesia experience ranging from Post Anesthesia Care Unit Director and Outpatient Surgical Unit Director to his current position as Clinical Associate Professor of Anesthesiology.

Dr. Stirt is a diplomat of the American Board of Anesthesiology and the National Board of Medical Examiners. He has been an invited reviewer and lecturer in anesthesiology throughout the U.S. and Europe and has appeared on CNBC.

Accessibility is a unique and important aspect of Dr. Stirt's services. His expertise in anesthesiology is available at any time. He does not work on a contingency fee basis. Your initial telephone consultation is free.

For information:
http://www.anesthesiologyexpert.com or
Contact:
info@anesthesiologyexpert.com
Phone: 804-242-4990

# # #

FOR IMMEDIATE RELEASE

CONTACT:
Angela Greer
Diamonds Entertainment
14019 SW Freeway, Suite 301 #272
Sugar Land, TX 77478
Phone: 281-827-5347
Fax: 281-565-5151
Email: diamondsent@aol.com
Web site: www.bigbabyrecords.com


'Lil' Black Releases New Album On the Road Again with Willie Nelson Duet

Austin, TX - January 30, 2001 -- 'Lil' Black is back on the chart path with his second album released by Big Baby Records, Texas' hot new indie label. The Texas rapper, raised on the streets of Elgin, infuses his raw talent with a polished vocal style befitting a western rapper. The small cow town outside of Austin endowed this preacher's son with all the musical passion of a gospel chorus and the macho energy of a Texas cowboy.

'Lil' Black, aka Nathan Mackey, Jr., reflects his talent as a singer-songwriter in every danceable track of On the Road Again. He raps with legendary Platinum country singer, Willie Nelson in a memorable duet for which the album is named. Such guest artists as Devin, ESG and Too $hort and Lifestyl join the foot-tapping infection of the tracks. Catch the magic with numbers like "Throw Em Up," "I'm Digging You," "What Time is it?" and of course, the inspiration for the album, "On the Road Again."

No stranger to corroboration with seasoned performers, 'Lil' Black has taken the stage with such musical luminaries as Master P and the No Limit family, Mystical, Too $hort, MJG & Eightball and the Texas Hard hitters, (Scarface, Big Pokie, ESG, Lil Keke.) Two 'Lil' Black records were featured on the Texas Artist Top 40 Countdown, one of which was Number One for five straight weeks.

One of the album's first singles, "Look at Me Now," captures the story of 'Lil' Black's life, sweetly dedicated to his mother. Destined to set a new trend in rap and country music, On the Road again will capture your ear and your heart at the same time.

For information on 'Lil' Black's touring schedule and On the Road Again, call 281-827-5347 or email: diamondsent@aol.com.

ADDITIONAL CONTACT INFORMATION:
Freddy or Lisa Fletcher
Arlyn Recording Studio
200 Academy Dr # A
Austin, TX 78704
(512) 447-2337

# # #